Hunter / January 15th, 2014 / Comments Off on Tom Hiddleston, Mark Strong Round out Jaguar’s ‘Villains’ with Ben Kingsley

Movie stars Tom Hiddleston and Mark Strong will round out a trio of British villains with Ben Kingsley starring in Jaguar’s first-ever Super Bowl commercial, according to brand VP Jeff Curry.

Jaguar has been running a teaser campaign positioning its new F-Type as a dangerously fast but sexy British bad boy “disrupting” Porsche, Mercedes-Benz and BMW in the sports car segment.

Jaguar aired its second teaser for the Big Game spot during NFL divisional playoffs telecast on Fox this weekend. Called “The Set-Up,” the 30-second spot showed a well-dressed Mr. Kingsley waiting for the other two to arrive at his lair. Among the bad guys Mr. Kingsley has played are Don Logan in “Sexy Beast” and, most recently, Trevor Slattery/The Mandarin in the “Iron Man” franchise. Mr. Hiddleston will be recognizable to an American audience as Loki from the “Thor” and “Avengers” franchises. Mr. Strong played Lord Blackwood in 2009’s “Sherlock Holmes.” (It seems that all three actors have starred with Robert Downey Jr.)

“So they’re coming. All the usual suspects. Oh, and one new one,” he says, as we see the full-throated F-Type roaring across the tarmac at high speed. Kingsley adds, “You’ll be hearing from us,” as the ending directs viewers to a Jaguar microsite:

The three stylish rogues and F-Type finally will be brought together on Jan. 28 when Jaguar and agency Spark44 unveil a new 30-second spot at the microsite showing Mr. Hiddleston and Mr. Strong arriving in London for their rendezvous with Mr. Kingsley.

The spot opens with Mr. Kingley asking why Hollywood movies loves casting British bad guys. “Maybe we just sound right,” says a suave-looking Mr. Strong as he accepts the keys to his F-Type from his blond assistant and goes roaring off into the night.

Mr. Hiddleston makes the biggest entrance as his helicopter races an F-Type through the streets. “We’re obsessed by power,” he says with villainous glee. “And we all drive Jaguars,” notes Mr. Strong as they arrive at Mr Kingsley’s estate. Their host nods in satisfaction. “Oh yes, it’s good to be bad,” he says.

On Super Bowl Sunday five days later, Jaguar will air a beefed-up, 60-version of the spot during Fox’s game telecast. The luxury auto maker initially bought a 30-second slot. But Jaguar liked the “cinematic” quality of the ad by Tom Hooper (Oscar-winning director of “The King’s Speech”) so much, it decided to spring for a 60-second spot. “It really deserved a longer storyline,” Mr. Curry said.

The sophisticated creative idea and execution might go over the heads of some Super Bowl viewers watching the game at loud parties (especially if they’ve been drinking). Mr. Curry said he knows it’s a risk but it’s a risk worth taking.

“We’re telling a story that rings true. We think that’s very important. We’re not going for a cheap laugh. We’re not not using a dog…We’re not going for a gimmick here,” he said. “This is filmed like a movie. Using London as a set, essentially, with the best talent you can partner with.”

Some other auto advertisers buying time on the Big Game include: General Motors’ Chevrolet, Toyota, Hyundai and Audi.

Source | Photo Credit:

Upcoming Appearances

Nothing currently

Gallery Images
Current Gif

Current Projects

Early Man (2018)
Tom as Lord Nooth (voice)
Set at the dawn of time, when prehistoric creatures and woolly mammoths roamed the earth, Early Man tells the story of Dug, along with sidekick Hognob as they unite his tribe against a mighty enemy Lord Nooth and his Bronze Age City to save their home.

Avengers: Infinity War (2018)
Tom as Loki
The Avengers and their allies must be willing to sacrifice all in an attempt to defeat the powerful Thanos before his blitz of devastation and ruin puts an end to the universe.

Help Out & Donate

You and all the people can help here and any help would be more than appreciated. The goal is to be your number 1 source to Tom Hiddleston and for it, we need all the help you can give us. Anything you done will be creditted to you!

This site is always looking for pictures that we don't have up, so if you have scans, stills, shoots or any other picture that we could use, send to us. Full credits will be given.

Elite Affiliates
Brad Pitt Cate Blanchett Chris Evans Shemar Moore
Site Information

Owner: Anne
Name: Tom Hiddleston Fans
Since: February 2013
Adopted Out: February 2017
Host: Free Fansite Hosting

Tom Hiddleston Fans ( is a non-profit fansite. It is not official and has no affiliation with Tom Hiddleston himself, his family, friends or anyone around him. All pictures, videos and other media are copyright to their respective owners, no copyright infringement is ever intended. If there is anything on this site that belongs to you and you'd like me to take down, please e-mail me and I will do so immediately.

Candids Policy

This fansite is strictly against any paparazzi or stalkerazzi pictures. We will not support any kind of bashing or privacy intrusion into Tom's life and/or the one of people around him. The gallery contains just paparazzi photos related to Tom's work, such as on-set photos and promotional related (arriving or leaving TV Shows...).